+12% growth: the second-hand market is exploding, are you ready?
The game-changing figure: +12% growth in 2024
The second-hand market in France generated 7 billion euros in revenue in 2024, with +12% growth compared to 2023. On a global scale, the sector exceeds 77 billion dollars and should reach 360 billion by 2030. This dynamic is no longer a trend: it is a structural change in consumption
Why retailers must act now
More than 74% of French people have bought or sold a second-hand product in the last 12 months. Second-hand is no longer marginal: it is establishing itself as a new norm of consumption, driven by the search for savings, ecological awareness, and the desire for unique products
Brands that do not offer a second-hand offer risk losing market share to pure players like Vinted (23 million active users in France) or to retailers that already integrate circularity into their strategy
How Diatome turns this challenge into an opportunity
Diatome enables brands and retailers to launch their white-label second-hand marketplace in 24 hours, without heavy technical or logistical effort. You retain control of your image, your customers, and your data, while responding to massive market demand
With Diatome, you transform your dormant stocks, customer returns, and buybacks into new sources of revenue, while strengthening customer loyalty
