Everything deserves a second chance.

Every year, millions of products are destroyed for lack of a solution. Meanwhile, entire communities of customers want to buy and sell responsibly — but have nowhere to do it under the brand they love. We created Diatome to connect these two worlds.

On one side, brands are drowning in dormant stock: unsold items, non-compliant returns, end-of-line products, prototypes. On the other, their customers are already reselling their products on Vinted: far from the brand, with no connection. Two value streams, completely disconnected.

We believe these two streams are one. That a prototype, a customer return, and an item resold by Sophie all belong in the same collection. That the brand is best placed to orchestrate this second life. And that when you bring together stock and community, you create real growth leverage: new customers, mixed new-and-used carts, vouchers that bring your sellers back to the shop.

On your own site, your 'Second Life' tab brings everything together: unsold items from your workshop sit alongside items resold by your customers. Prototypes, cosmetic defects, returns, items in good condition: every product finds a buyer and generates additional revenue. Your customers become sellers, buyers, ambassadors. Every resale creates a voucher, every voucher brings back a customer, every customer fuels the collection. The virtuous circle is economic as much as ecological.

40% of new customers acquired through second-hand. 53% of orders mix new and used in the same cart. 4 items listed on average per seller. 60% of vouchers redeemed in under 2 months. These aren't projections — they're the real numbers from our partner brands.

We don't promise to revolutionise the world overnight. Our commitment: to move forward step by step, together, towards commerce where nothing is wasted, where every product finds its place, and where the community brings the brand to life as much as the brand brings the community to life.