80% of consumers prioritise eco-responsible brands: second-hand, your new differentiating asset
The key figure: 80% of CO2 emissions avoided
According to the Myclimate foundation, buying a second-hand product saves about 80% of greenhouse gases compared to a new product. For a dress, this represents 56 kg of CO2 avoided, equivalent to a 500 km car journey
Consumer expectations are clear
70% of Millennials and Generation Z say they are willing to buy second-hand to reduce their environmental impact. Consumers are looking for brands that share their values and act concretely for the planet
Not offering a circular offer risks losing the trust of an entire generation of customers
Diatome: your solution for a credible eco-responsible image
With Diatome, you are not doing greenwashing: you offer a real resale, buyback, and redistribution solution that extends the life of your products. Each item resold via your Diatome platform reduces your carbon footprint and strengthens your CSR positioning
Diatome allows you to communicate concrete results: number of products reused, tonnes of CO2 avoided, strengthened customer engagement
