Question 1

What is Diatome?

Accepted Answer

Diatome is a B2B SaaS platform that enables e-commerce brands to launch their own peer-to-peer (P2P) resale marketplace, fully integrated into their existing website.

Question 2

How is Diatome different from Vinted or Vestiaire Collective?

Accepted Answer

Diatome is 100% white-label (no third-party branding), integrates directly into the brand's website, enables mixed carts (new + secondhand items in one checkout), and gives brands full control of their secondary market and customer data.

Question 3

How long does it take to integrate Diatome?

Accepted Answer

Less than 2 hours for Shopify stores. Diatome handles the technical setup.

Question 4

Does the brand need to handle logistics?

Accepted Answer

No. In the P2P model, sellers ship directly to buyers. The brand only moderates listings and receives commission on sales.

Question 5

Can Diatome help with unsold stock and customer returns?

Accepted Answer

Yes. Diatome redistributes dormant stock — unsold items, non-compliant returns, prototypes, and end-of-line products — directly through your e-commerce store and partner marketplaces with optimized pricing.

Question 6

Will resale cannibalize new product sales?

Accepted Answer

No. Data shows the opposite: 40% of secondhand buyers are new to the brand, and 53% of orders include both new and secondhand items. Resale acts as an acquisition channel, not a competitor.

Question 7

What business models does Diatome support?

Accepted Answer

Diatome supports three models: P2P marketplace (customers sell to each other), Buyback/Trade-in (brand repurchases items for store credit), and Mixed Cart checkout (unique ability to buy new and secondhand items together).

Question 8

What results can I expect with Diatome?

Accepted Answer

40% of secondhand buyers are new customers, 53% of orders combine new and secondhand items, average seller lists 4 items, and 60% of vouchers from buyback are used within 2 months.